Friday, July 29, 2011
Sitting in a taxi and heading to Andheri to visit Mayank, I am writing here in my latest acquisition – Dell Netbook, which my office gave me on the eve of its 6th anniversary, as a tool to improve a reporter’s on field efficiency by n times.
Sitting here I am wondering how will this new gadget assist me in alleviating my professional lethargy which has been incessantly victimising me for the last two months? While as usual I am not getting any concrete answers, for now I am enjoying the experience of having seamlessly connected to the world wide web!
Though the future is not known and most people in office have written off this move by DNA’s management as naïve and encroaching of independence’’, I personally feel it is a matter of how you perceive and utilise this gift of technology to your own benefit. I have decided that I will, for sure, use this technical lever to move the unrelenting rocks of hurdle that has been blocking my path for quite some time now. And what better time to implement this strategy than the company’s anniversary!
So talking about the anniversary, DNA is now entering its seventh year of launch, which means no matter what but the paper has survived on the battleground of Goliaths like Times of India and the onslaught of heavyweights like Hindustan Times. Many more years of run is in the offing and many more battles are expected, but I would personally want this newspaper to continue to be in the top two, if not the top.
As far as my sense of belonging is concerned, I can say that I don’t really feel proud to work here but that’s more to do with my attitude towards work than the paper’s ability to tear its way to the top. And it is this attitude that besides being a part of this media house for more than three years now, I somehow don’t feel that sense of belonging.
In fact, on second thoughts, I feel it is like that love which you are into but still you don’t realise because you are with it all the time. And you realise its importance only when you are away from it. It has happened with me once when I left DNA and joined NDTV. From the very first day there was a deafening hollow inside my heart and I could sense it beating against the weakened walls of my heart. And as fate would have it, after seven months I came back. Although I tried a lot to make way into bigger brands but that sense of having not contributed to my fullest potential to my previous employer kept on nagging me from within and so after leaving DNA after its 4th anniversary, I came back to it right after its 5th anniversary.
Now, here I am. Sitting in a taxi with my latest gift and looking forward to the sixth anniversary tomorrow. Quite a journey!! More to come later.
